The escalating searches for ‘living off the grid’ signal profound anxiety among Americans about economic stability, driven by concerns over job security, rising living costs, and environmental degradation. According to Google Trends, these searches have surged by 70% in the last year, highlighting a broader global trend where individuals seek to distance themselves from an unpredictable economic system. This movement towards sustainable living is about more than just survival; it’s a response to the yearning for autonomy and security. Sustainable practices, including the use of renewable energy and water sources, offer a tangible path to reduce dependence on fragile economic structures, providing a means to reclaim personal sovereignty and security. Moreover, this lifestyle promises not only economic benefits but also a return to a simpler, more fulfilling life, enhancing mental well-being by reconnecting with nature and fostering a sense of community and purpose.
Target Market
Trident Phoenix aims to captivate environmentally conscious viewers with our documentary film series, “The Sanctuary.” Our content and messaging will strongly resonate with this audience, who are deeply interested in and concerned about environmental issues. We will specifically focus on viewers dedicated to environment, conservation, and sustainability efforts, building a loyal following among this passionate group.
Business Model
Investing in “The Sanctuary” Series empowers us to spread our transformative message and build a powerful media company. Trident Phoenix offers a game-changing solution for lean filmmaking, eliminating waste while maintaining high-quality production. Our focus is on creating many more seasons of unforgettable stories that deeply impact audiences, without the need for expensive overhead or massive budgets.
Customer Segments
Environmentally conscious viewers aged 25 to 65.
Viewers active on social media, where they follow environmental causes.
Viewers who donate time and money to environmental charities and advocacy groups.
Viewers who practice environmentally-friendly behaviors in their own lives like recycling, reduced single-use plastics, sustainable farming, etc.
Audiences who watch documentaries on the environment, climate change, and green living.
Craftsmen & Do-It-Yourselfers – Handy individuals interested in learning survival skills, bushcraft techniques, and homesteading
Preppers & Survivalists – Those preparing for emergencies and invested in self-reliance will find great value in our expert episodes
Sales & Marketing Strategy
To distribute the docuseries, we will submit a pilot to top-tier film festivals like Sundance, TIFF, Tribeca, etc. This will provide exposure and credibility to attract distributors.
We will approach major streaming platforms such as Netflix, Amazon Prime, and AppleTV to distribute “The Sanctuary” as an original docuseries. The film’s subject matter and production values make it a great fit for exclusive distribution on a top streaming network.
Competitors
“The Sanctuary” sets itself apart by bringing imagination, entertainment, and education to the big screen. Telling compelling stories of overcoming challenges and embarking on thrilling adventures on a scale that cannot be found elsewhere in the world of film. “THE SANCTUARY” aligns with a diverse range of films that cater to different interests:
Tool Time (1991-1999)
Overhaulin’ (2005-2008)
2040
Grand Designs
Shackleton: The Greatest Story of Survival
180 South
Competitive Advantage
With our proven model for lean filmmaking, we offer a game-changing solution for producing art that deeply impacts audiences without the need for expensive overhead or massive budgets, while maintaining the highest level of quality. “The Sanctuary” is a documentary series that combines DIY and home improvement with action-adventure. It is showcasing “edutainment” on a scale that cannot be found anywhere else on film.